As I inch ever closer to building something I hope will make womens lives more easy and fun as they aspire to live active adventurous lifestyles, I also am keen to remember something very important:
Zappos, Amazon, Facebook, Twitter, Red Bull, The Body Shop and more... none spent a dollar on advertising.
Why is this circling in my brain?
Because the strongest, best brands grow because of one thing: Trust.
And their biggest fans spread the word for them.